Digital Insurance Pint: Surex CEO, Lance Miller – Quit Letting Old Insurance Thinking Dominate the Future

This episode sees the DIPP dudes digging into pints of Garrison and Lance enjoying some house crafted root beer from NHL hall of famer Lanny McDonald’s Tamarack Brewing Co. while discussing how to scale a brokerage. One of Canada’s fastest growing companies – in all industries, not just insurance – Surex originally opened in a town of 2,400 people, now has more than 45,000 customers across the country, and saw revenue growth of over 500% from 2014 – 2019. After defending his love of Nickelback – yep, we know that’s hard to do – Lance talks about online aggregators and how Surex leverages them, digital marketing, relationships with carriers and why online quoting is a continual evolution. He also shares some valuable (but expensive) lessons that the brokerage has learned over the past several years. It should come as no surprise to anyone that our industry is ripe for disruption, Lance thinks it’s time we all work together to get ahead of this and quit letting old insurance thinking dominate the future. Want to learn more? Listen in! Resources: Tom Reid Jeff Roy Steve Earle Adam Mitchell Digital Insurance Pint Podcast