Power Women In Insurance: Exercising Our Courage Muscle And Making The Industry Better With Syd Roe

In this episode of Power Women In Insurance, Teresa Kitchens sits down with Syd Roe, Director, Agency Marketing of Vertafore. Syd and Teresa talk about her journey in the insurance space and how that journey is helping Vertafore market forward. Episode Highlights: Syd explains that she wanted to help tell the story of the independent agent in a way that made people feel like the rock stars they are. (2:30) Syd shares how her insurance career started, the companies she worked with, and how she grew in the insurance industry. (4:23) Syd mentions that she believes in small businesses because that is where her heart is, and she wants to use that to help Vertafore re-envision how it interacts with the industry. (14:20) Teresa explains that one of the things she loves about the insurance industry is that people can choose the type of environment they want to work in. (18:35) Syd believes that what she does in her personal life can give her either a competitive advantage or provide difficulty in her professional life. (21:43) Syd believes that the Power Women In Insurance podcast helps women recognize that there is more room for women in the insurance sector. (32:34) Teresa mentions she loves bringing in folks who work for large firms and other organizations so that listeners can see and hear about their corporate journeys. (32:25) Syd mentions that one of the things they're focusing on is having the marketing team serve as the voice of the client inside Vertafore in order to develop stronger relationships. (37:19) Key Quotes: “I wanted to be able to be a part of telling the story of the independent agent and really making them cool, like making people feel like freaking rockstars. Because that's who we are at the end of the day.” - Syd Roe “I believe in small business, that's where my heart is, and it still is where my heart is. I think in many ways when I came to Vertafore, I wanted to bring that heart and soul into the company, and start to help Vertafore re-envision how it interacts with the industry, right? Not as just this machine, not as Goliath, but as a different sort of player in the space.” - Syd Roe “I do see my personal and professional as balanced, but not separated…For me, things that I do in my personal life can create a competitive edge, or can, you know, become a challenge for me in my professional life, and I have to be really conscious of the choices that I'm making in my personal life because they will affect my professional life.” - Syd Roe Resources Mentioned: Syd Roe LinkedIn Vertafore Contact Teresa Kitchens Sterling Insurance Group