RHS 105 - Ron Shroyer Explains How to Rule the World With Data (and Donna)

In this episode of The Ryan Hanley Show, Ryan Hanley interviews Ron Shroyer, VP of Sales at Aureus Analytics. Ron joins the podcast for a deep dive into data, DONNA, and why those who can harness data will rule the (insurance) world. This is a conversation you don't want to miss... Episode Highlights: Ron shares his career background. (6:59) Ron explains what Aureus Analytics is all about. (11:29) What did Ron find was unique when he first came to Aureus Analytics? (14:28) Ron shares how having access to influential people can really help with growth. (23:53) Ron explains what the sentiment score is all about. (26:43) Ron shares the difference between structured data and unstructured data. (36:56) Ron explains how DONNA works. (38:11) Ron mentions the most significant thing that they’ve processed within DONNA. (46:06) Key Quotes: “I love the industry. I mean, it is so well connected with the people... Just how the industry has an influence on what goes on with the rest of the world...everybody needs insurance.” - Ron Shroyer “If you take a deep look inside the opportunities you have, you can grow exponentially with the customers that are already at your door. It's way less expensive from a retention standpoint, and then also from a front-end organic growth standpoint. I mean, if you could save a point in retention, it makes it easier to get your growth goals in place.” - Ron Shroyer “We are good at understanding data and being able to give you a really strong insight based on that data. I look at that opportunity with Agency Zoom and running those trigger events and making our insights actionable.” - Ron Shroyer Resources Mentioned: Ron Shroyer LinkedIn Aureus Analytics DONNA for Agents Reach out to Ryan Hanley