Balls 2 the Wall | Tim O'Sullivan

Tim O'Sullivan is the CEO + Co-founder of Bae Juice.SHOW NOTES.- Feeling completely different- Tim’s new project (dark kitchen)- Co-owning a dog with Liam Gostencnik- Putting yourself out there- The REAL struggles of building a business- Bae Juice in 2,000 stores across Australia- Pitching Dan Murphy's- PR, partners and events- Problem solver vs problem announcer- Opportunities from networking- Having good intentions (work hard/play hard)- Ramping up production for Bae Juice- Bae Juice blowing up on TikTok- Working with 6 agencies at once- Above the line marketing- Bringing things in-house- Building a naughty brand- Selling a portion of Bae Juice to Untitled Group- Having a brand and image to protect- Feeling confident and empowered- Healthier routines- Reflecting on wins and seeking validation- Heaps Normal question- Parents understanding the intensity of Tim’s work- Surrounding yourself with likeminded people- Big picture stuff and trade offs- Staying in your own lane- De-risking himself- Launching a new product in early 2022- Preparing for a seed raise- Helping people with brandU- Mental health of young kidsRecorded at Wellbeing Studios, Torquay VIC. Hosted on Acast. See acast.com/privacy for more information.