Special Series: Focus. Build. Win. with Andie Hill and John Barrett at Payroc | Episode 443

The fastest way to win more ISO and agent deals isn’t adding more vendors; it’s sharpening the story. We sit down with John Barrett and Andie Hill from Payroc to unpack how a focused core product strategy transformed recruiting conversations, accelerated close rates, and unlocked real wins in the SMB space. This is the third and final episode in our three-part series titled: Focus. Build. Win. John breaks down the four-part recruiting pitch that sets expectations and gets to fit fast: who Pa...