Deckers Brands: Tariffs Hit Hoka and Ugg Sales

Deckers Brands stock plummeted 12% after slashing sales forecasts for Hoka and Ugg, blaming new tariffs for hitting consumer demand. CFO Steven Fasching confirms U.S. shoppers are feeling the pinch of higher prices, impacting discretionary spending. Despite the downturn and a $150 million tariff hit, CEO Dave Powers remains optimistic about the long-term strength of both brands, but with shares already down 55%, investors are wary.The Daily News Now! — Every city. Every story. AI-powered. Hosted on Acast. See acast.com/privacy for more information.