How To Use Storytelling To Escape Feature-Wars With Competitors | Mark Evans

My guest today is Mark Evans. He’s the host of the Marketing Spark podcast & he works with B2B SaaS companies looking to attract and engage better prospects.I got him onto the show because he knows how to use stories to market a new product.And like I said at the start...sometimes it’s the product itself we talk about TOO MUCH when we’re excited to share our ideas.So today’s gonna help you…You get your mind right to think clearlyGive you ideas on how to market a new product with storiesStep away from PRODUCT focused copyHere’s what we chat about.-The Entrepreneur’s Mistake When Marketing And Selling Their Product. Why slowing down and figuring out how you differentiate other than features is the way to go.-How To Pick Out The Stories From Your Everyday Life To Create Content For Your Personal Brand And Your Company. You’ll learn the ideation strategy Mark uses to coach with his 6 figure+ businesses.-How To Make Your Testimonials Not Suck. Find out how to suck the stories out of your audience that way its relatable and solves the problem in your prospects mind.Chances are you’ll need that little idea to grow into your next marketing campaign…This episode will plant many ideas into your subconscious mind._____________________________________To listen to Mark's podcast - Marketing Sparkhttps://www.marketingspark.co/podcast/ To get in touch with Mark on LinkedIn:https://www.linkedin.com/in/markev/His website:www.Marketingspark.coAnd to grab his freebie - 10-Step Guide To Embrace Podcasting.https://www.marketingspark.co/podcast-from-scratch-ebook/ -------------------------------------------------------------- Gateway Drug Intro Jules' World? Checkout This Video on YouTube 'How to Build & Monetise an Email List in 2023 [COMPLETE GUIDE]' https://youtu.be/ewTDzVbWpkw?si=RsRK3aJ0M5Bv-XF8   About Jules Dan.  Are you a coach, consultant or info-marketer that’s looking to ramp up your sales & conversions with email marketing? If so, then you’re in the right place. This podcast is designed to help you with three core areas of your marketing. How to get more customers How to make MORE per customer How to keep them coming back And I’ll show you how to do this with the power of the pen…aka selling with your words. So who am I and why should you trust me? I’ve been in the trenches of freelance copywriting for 2.5 years. I’ve made plenty of mistakes. I’ve made heaps of stupid decisions. However on my journey, I’ve also generated my clients over $15 million dollars in results. This is the place to learn from someone in the trenches every day... 'How to make it rain with your email list' So whether you've just got a taste for list building... Or you're an established list owner that's curious how to profitably maximise the profit potential of every lead... Then stick around, because you’re in good hands on Email List Profit Secrets.