An Introduction to Menu Pricing

If You Only Ever Give One Price, That Price Is Wrong - Guaranteed Everyone is different. We want different things, we value things differently, and we will spend different amounts of money to get those things. If you only ever offer one single price, or one single hourly rate, to all of your clients, it is impossible for that price to be right for every single one. If the price is too high for them, you’ll lose that customer because they won’t want to pay. If the price is too low, they will a...