How to Create Effective Packages That Sell

Ever been to McDonald’s? Ever bought a ‘Happy Meal’ for your kids? It’s the perfect package meal – they get some chicken nuggets, chips, maybe some carrot sticks, a juice drink and a small toy, all wrapped up in a cute box with puzzles. It’s totally perfect for the little ones! Now, if McDonald’s marketed the ‘Happy Meal’ to adults, would you buy that happy meal for yourself? I’m guessing not… You probably aren’t bothered about the toy or the box with puzzles, and you might want ...