How to Develop a Niche and Win Better Clients

You may think that by narrowing your area of expertise you will drive away a lot of clients. Well actually – that’s true. But you will be driving away the clients that you don’t want to work with. The PITA clients, the one’s that will moan about your prices, the ones that work in industries that you don’t really enjoy working with. When you niche, you drive away the people that don’t fit your business. BUT… You draw in all the right clients. When you niche, you are actively attracting the kin...