How to Find Out What Your Clients Value

Value pricing is the superior way of pricing your services, hands down. But… “How do I come up with a value-based price when I don’t know what my client values?” The thing about value is – it’s subjective. You can’t see it, feel it, or measure it… and everyone values things differently. “So, how do I work out what each client values?” You need a system. When you turn up to a client meeting armed with your system for uncovering value, you can sit back whilst they tell ...