How to Know When Your Prices Are Correct

Getting the right price is so infuriatingly difficult. And the bad news is… your current prices are most likely WRONG! People always ask me “So, how do I know when my prices are right?” There is a really simple answer to this – you can’t. (Well, that’s a really short podcast episode…) Look, you are never going to know if your price is correct because every client is willing to pay a different price. We aren’t mind readers – we don’t know what their maximum budget is (and it’s not like...