The Questions to Ask to Determine Value

Value Pricing is based on providing the client with the highest possible value, and then charging based on that value. The problem is, everyone values things differently. Value is subjective. It’s to do with individual perception. So how do you find out exactly what people value? It’s simple - ask them. When you first meet with a client, you should have the ‘value conversation’ with them. In this meeting you spend your time really uncovering exactly what the client values. A critical pa...