S15EP04: $1,000 a NO!

Shermain's coaching practice is really successful and he wants tips to take it to the next level. But I don't play the way he thinks I am going to play... Instead of offering strategies to scale his business, I ask him to look back at how he has created success until now. And then I propose that he doubles down on that. He's surprised – and elated – at the simplicity. And then I take him deeper still with a tool that calculates exactly how much money you are paid, per NO you receive! Love. Ri...