How To Build Healthy Habits With The Fogg Behavior Model With Dr. BJ Fogg - 20 Minute Fitness Episode #250

This week on the podcast we had the pleasure to sit down with one of the most influential people in the science of human behavior, BJ Fogg. Growing up in a family and culture that revolved around optimizing yourself, BJ naturally became interested in behavioral science at an early age.Then, at university, he gravitated towards psychology with the goal to help people change their behavior in a positive way. Back then "behavioral design" didn't really exist, so BJ launched his own research lab ...