S05 EP49: Why DTC brands need a single source of truth for their data

On today’s episode, Kunle is joined by Michael Vadini, Founder & CEO of Glew.io - an eCommerce Analytics and Business Intelligence platform founded in 2014.  Glew makes it easy to analyse key data points and make decisions that positively impact your bottom line. Almost every interaction of an online business generates a data point. It is also possible to get your hands on all this data. You are looking at data from your products, traffic, ads, social media, cart, blogs and accounting apps to name a few. It is said that the average online business has no fewer than 26 sources of data. Even for a seasoned data analyst, getting actionable insights from such disparate data is no easy task. As a result, (too) many businesses don’t leverage the data they have to make more informed decisions. Almost every business owner or marketer knows of terms like Average Order Value (AOV), Lifetime Value (LTV) and Cost of Acquisition (CAC). These are the buzzwords that dictate business strategy and ultimately success or failure. Getting accurate reports on these metrics is easier said than done. This is where platforms like Glew come in. With over 95 integrations (and counting), you can harness the power of all your data and boost profitability of your business. In today’s episode Kunle and Michael discuss the evolution of Glew and how it helps businesses solve the riddle of their data. This is a great episode for businesses of all sizes! ----------- SPONSORS: This episode is brought to you by: Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.   Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!   For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’