S06 EP04: What to do in 2021

On today’s episode, Kunle lays out the key pillars that’ll drive growth for DTC brands in 2021. He distills the experience of having worked with over 60 businesses in the last 3 years into key action points all brands can (and should) implement. 2020 was a landmark year for eCommerce, where growth and adoption went into fast-forward. The brands that could adjust and pivot prospered, those that couldn’t perished . In light of the pandemic the entire business landscape changed. Manufacturing, supply chain, marketing, fulfillment, customer service and everything else in between had to be rethinked. The very way customers perceive brands and “feel” about products has shifted. 2021 has started off much in the same vein as 2020. Emotions are running high all over the world. Building a “connect” with your audience is more important now than ever before. This approach has to drive everything from product launches to marketing to customer service. The businesses that maximise lifetime value of customers will maximise profits in the long-term. On today’s episode, I lay out my top strategies and tips that marketers or business owners can implement in 2021.  It is my personal mission to make an impact in eCommerce. If you find our content useful, then please leave us a review or reach out to us on social media. Thank you and onto the episode!  ----------- SPONSORS: This episode is brought to you by: Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.   Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!   For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ Famous This episode is brought to you by Famous. Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.   Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.   You can try it for free at famous.co/2x.