I is for Ideation

In this episode we explore ideation - a key element of design thinking - and how it fits into the innovation space.If you think that ideation is just a brainstorming session, then you need to listen to this episode, because you couldn't be more wrong. This episode could just provide you with the framework you need to discover your next big product/service!We chat creativity as an adult, how to get over 'blank page syndrome', what to do if you're a recovering perfectionism, and why you should ...