GTM #2: Product-led Marketing

a16z Live - Podcast tekijän mukaan Andreessen Horowitz

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Hiring a great product marketer, the role of community, building marketing in the early stages, and more. David Ulevitch and Iterable COO Jeff Samuels talk marketing in product-led organizations, with founders Boris Jabes (Census), Deidre Paknad (WorkBoard), and Ian White (ChartHop).

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