Episode 62-AADOM Radio-Pretty Useless: Why an Attractive Website isn't Always Effective w/Jeff Gladnick Founder/CEO Great Dental Websites

Practices sometimes spend a small fortune to build these beautiful, impressive looking websites but then they can’t figure out why they aren’t bringing in new patients. You’ve seen the types of sites we're talking about, they look like they were inspired by some of the big brands and tech companies like Apple and the site is heavily focused on aesthetics rather than efficacy. Unfortunately, dental practices don’t have the clout and the recognition that these big brands do, so designing a site similar to theirs doesn’t do anything to help their small business. So how do you balance the desire for an attractive site with the usefulness of an effective site? Relevant because we see this all the time when practices can't figure out why their websites aren't attracting/converting NPs