Word of Mouth 📣 and Non-Traditional Marketing Evangelist who Literally Put Xero in the Clouds | Saul Colt

Highlights of my conversation with Saul Colt Ruffling feathers by being interesting, original and fun: the story behind the cloud writing about a cloud company and the levitating man Word of Mouth marketing insights Marketing advice for accountants and bookkeepers wanting to attract the right type of client How exhibitors can maximise their investment at the Denver Xerocon conference and beyond Denver Xerocon 2015 Social media tools for professionals. Subscribe to Episode14 of Cloud Stories on iTunes: https://itunes.apple.com/au/podcast/cloud-stories-heather-smith/id908333807 Transcript Heather:        Hello, this is Heather Smith here and you’re listening to Episode 14 of Cloud Stories. I’m very excited today because I interviewed Saul Colt who is the Chief Evangelist for Xero, so we have that interview coming up. I just wanted to quickly touch base with you about some of the things I’ve been doing since the last episode. I think I went down with a sore throat again which stops me recording the podcasts. I have just got back from Auckland Xerocon and it was in a stunning location on the wharf of Auckland. Kind of interestingly, over Christmas I was on one of those massive cruise ships, The Royal Caribbean Voyager of the Sea, and we actually cruised right into Auckland and docked there which is kind of amazing to be able to dock right beside a main city. The conference was held at something called a Viaduct which was just to the left of the wharf, which was actually on the wharf just a bit left from where we were. I actually stayed at an airbnb accommodation, so that was wonderful, sort of a lady letting out her studio apartment for a few days, and was able to walk to the viaduct for the event. It was massive, so much going on, the weather was wonderful and crisp and clear and beautiful skies, and there were so many things going on for the time I was there. It was really interesting for me to see Xero in the Xero community as an Australian girl, the sort of New Zealand take on it, and not knowing New Zealand perhaps as well as people do, I did get confused by a few of the little things that happened. I think the Kiwibank had a dance video constantly playing, and on the first day of the conference was International Dance Day. I went up and asked them why they had the dance video playing and they couldn’t explain to me why they had the dance video playing. I said, “Well, maybe it’s for International Dance Day, and them and we agreed that it was for International Dance Day. But it turned out that Kiwibank have something known as the Independence Dance which is a YouTube video sensation that is going viral. New Zealanders will know about that and maybe you want to go and check that out on YouTube. Anyway, if you’re interested in sort of my synopsis of what happened at Auckland Xerocon, you can go and read about it on Digital First. It’s called “An Aussie Girl’s Perspective of Auckland Xerocon 2015”. You can just Google that. The other thing that has happened is I’m not guest blogging on the TradeGecko blog. TradeGecko are an inventory cloud software solution. I wrote an article for them on “Xero Inventory Management Versus TradeGecko Inventory Software”, which is very topical now that Xero has tracked inventory as a feature within their solution. I talk about what does this mean for the inventory add-on solutions out there? Does it mean they’ve got tumbleweeds blowing through their office? Actually, my take on it, was this is actually a good thing, this is actually going to take people … step people up to the next level and they will use Xero tracked inventory but then they’ll sort of grow their business to actually need these inventory add-on solutions, and there’s a lot that they have to offer. So please go and visit my blog there. It’s titled “Xero Inventory Management Versus TradeGecko Inventory Software”, and I shall be blogging with them on a monthly basis which I’m quite excited about. Of course, if any other person in the Xero ecosystem is interested in me blogging for them, please get in contact. Finally, my other thing that I wanted to share with you is I’ve just uploaded two hours of free training on Australian Xero Payroll for Australia users. The level is basic. It’s all about setting up your payroll, and then I run through three pay runs. So please go to my YouTube channel which is called ANISE Consulting and you’ll see it labelled there, “Free Training in Xero Payroll”, which is subscribe to the channel and you can learn about Australian payroll if that’s something that you’ve not sort of dived into. But anyway, let’s get back to my interview, my guest today, I’m very, very excited, today I’m speaking with Saul Colt. He is the chief evangelist for Xero, the co-host for the Xero Hour podcast, North America’s best word-of-mouth marketeer, and the smartest man in the world. I started by asking him …