Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around

AdExchanger - Podcast tekijän mukaan AdExchanger Talks - Tiistaisin

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Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a big opportunity to scale retailer audiences across the open internet, says Criteo CEO Megan Clarken.

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