Measure Me This

AdExchanger - Podcast tekijän mukaan AdExchanger Talks - Tiistaisin

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Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing these new ad units, including with their upfront budgets, says Mike Fisher, executive director of investment innovation at GroupM US.

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