Stocking Up On First-Party Data, With General Mills Marketer Heather Conneran
AdExchanger - Podcast tekijän mukaan AdExchanger Talks - Tiistaisin
Kategoriat:
General Mills is going deep on its first-party data strategy. Heather Conneran, director of brand experience platforms, shares the CGP marketer’s lessons learned from its time in the digital transformation trenches.
