Taking The Measure Of Measurement On TikTok
AdExchanger - Podcast tekijän mukaan AdExchanger Talks - Tiistaisin
Kategoriat:
As TikTok’s global head of marketing science, it’s Jorge Ruiz’s job to prove that ads on the platform can drive results. But marketing measurement is as much an art as it is a science. Also in this episode: self-attribution, the rise (again) of MMM and how TikTok managed to roll with the ATT punches.
