The Move Toward Better Measurement

AdExchanger - Podcast tekijän mukaan AdExchanger Talks - Tiistaisin

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There’s only so much you can do to measure earned media, says Najah Ayoub, CMO of Piece of Cake Moving & Storage. That’s why the brand invests so much in the customer experience. Plus: Piece of Cake’s hybrid MMM/MTA approach to attribution.

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