Episode 50: Demystifying Market Research with Sarah Kinard

Sarah and I break down market research, what it is, and why our firms should invest in research. Sarah Kinard, Head Bird at The Flamingo Project, is a strategic visionary who continues to build her career shaping marketing strategy for professional service firms. Known as a change agent, she tackles your challenges with strategy and implementation at a scale you can handle. Sarah's curiosity, fail-forward/fail-fast approach, and desire to have fun in everything she does, are the hallmarks of how she "does it differently". Market Research Consultant with both Elevate Marketing Advisors and Zweig Group. President of SMPS Dallas. Links: https://www.designkit.org/methods/ways-to-grow-framework https://www.maktheway.com/the-growth-matrix/ https://shop.zweiggroup.com/collections/frontpage/products/impacts-of-covid-19-on-the-aec-industry-free-report?variant=39837415800983 https://shop.zweiggroup.com/collections/frontpage/products/2021-marketing-report-of-aec-firms?variant=38845063168151 https://www.linkedin.com/in/sarahwkinard/ www.theflamingoproject.com [email protected]