Chelsey Brown: Thriving Amidst Industry Rivals

Don’t be afraid of competition – it’s actually helpful. Recognising how you can benefit from competition but also when to remove them from your radar. In this new episode Dr. Felix sits down with Chelsey Brown in person to talk how these two key insights into competition have helped her successfully build her aesthetics business. Chelsey Brown is the CEO of The Cosmetic Clinic; a Cosmetic Medicine Clinic business with 3 locations and 18 employees based in Ontario, Canada. With many degrees and years working as a nurse in plastic surgery under her belt, Chelsey moved into aesthetics determined to lead the movement of nurses owning their own businesses in cosmetic medicine in Canada and beyond. In this episode, Chelsey and Felix topics, such as: The aesthetics landscape in CanadaHow to recognise true competitionNiche vs full rangeRise of conglomerate chainsProximal or geographical marketingCompetitive pricingDanger of discountingImportance of brandingHow to work well with competition Follow Chelsey: https://www.instagram.com/nursechelseythecosmeticclinic/ Follow Felix: https://www.instagram.com/drfelixbertram/