Jessica Cvetic: The 5 Key steps to successfully open your own Medspa

“The scariest thing is the word “solo”." In this episode, Felix Bertram speaks with PA Jessica Cvetic, founder of Citrus Aesthetics in San Diego, CA, who talks through highs and lows of her first year opening and running her own medspa by herself. If you’re thinking about opening your own practice or finding solo entrepreneurship a challenge, then listen to how Jessica navigated her first 12 months, and what helped Jessica through the sleepless nights and self-doubt to have a successful first year.   Episode highlights include:   The sacrifice and commitment to set up a solo medspaInvest in learning from Experts: “You will be best… if you realise everything you don’t know”Jessica’s story of how she started in Aesthetics and what led her to open CitrusHer experience with Moxie (a business consultancy provider that helps owners open and grow medspas)The early challenges of having to manage all tasks with running your own businessJessica’s 5 key steps to successfully open your own medspaBalancing targets with a patient-centric mindsetPros & cons of owning your own skincare brandImportance of applying value for your timeJessica’s recommendation to be “cautious” – keep costs lowHer cash-flow in the first 12 monthsThe need for a support network of injectors around youJessica’s purpose for the future: EducationThe positive impact of Joy and Meaningful Relationships on skin appearance Follow Jessica: https://www.instagram.com/citrus.aesthetics_ Follow Felix: https://www.instagram.com/drfelixbertram