Ep. 8: Rachel Markham on using social media to fight stereotypes

Speaking at the UNWTO (United Nations World Tourism Organization) Brand Africa Conference in Accra, 17 year-old social media guru, Rachel Markham sits for a quick chat with Matthew Weihs, Managing Director of Bench Events.   Her website, The Africa The Media Never Shows You intends to push and encourage Africans to join together in fighting back stereotypes and investing more into Africa.   Her campaign’s Twitter page @showcase_africa, showcases Africa’s rich culture and natural beauty using the hashtag #TheAfricaTheMediaNeverShowsYou.   In this podcast, Rachel shares her thoughts on the need for Africa to move forward as a continent, out of the darkness and into the light. She also addresses the importance for African people to be proud to be African and of their heritage.   This podcast is part of an official series supporting the Africa Hotel Investment Forum (AHIF). To attend, please visit www.africa-conference.com.