Online curses the latest trend

A TikTok clip has garnered millions of views. It features a woman, claiming to have bought a curse from an online witch. The online witchcraft industry is booming. A quick glance at one online marketplace shows love spells, Spells for career success, curses on your enemies. Even a death spell. They range from a few dollars - like the girl in the video - up to almost $40k. Some estimated put it at a $2bn industry! Nicole Lenoir-Jourdan is an expert in Witch Commerce and a PhD candidate at Western Sydney university.