011 Chris Dreyer: SEO Dangers and Niching Up

Hey everyone, today I’m joined by Chris Dreyer.Chris is the founder and CEO of Rankings.io, where he leads a team of SEO specialists to help law firms and personal injury lawyers dominate first-page rankings on Google.Chris is a powerhouse in the SEO game and I was very excited to capture insights. But we went even deeper, getting into agency operations and event marketing.In this episode we discuss:Why niching up is a necessary strategyChannels SEO-focused agencies should considerThe importance of data in decision-makingand more…You can learn more about Chris at Ranking.io and on LinkedIn.Also, check out Chris’ book, Niching Up, on Amazon.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.