030 Marcel Petitpas: The Ins and Outs of Agency Profitability

Hey everyone, today I’m joined by Marcel Petitpas.Marcel is the CEO of Parakeeto and an expert in helping digital and creative agencies improve their profitability. He’s worked with hundreds of agencies to help them get better at managing their margins, setting accurate pricing, and tracking project performance.If you’ve ever struggled to figure out where your profits are going or how to scale your agency without burning out, this episode is packed with insights you won’t want to miss. Marcel is one of my go-to guys for agency profitability questions and he should be yours too.In this episode, we discuss:Why "net profit" on a project basis is a flawed metricThe best way to track project profitability and set pricingWhy internal specialization is crucial for future successAnd more...You can learn more about Marcel on LinkedIn.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.