Are You Marketing Your Agency into a Corner?

Do you think any good business would keep selling a product if they always lost money on it? Why are you any different? Blindly selling any and every policy someone asks you for is becoming a more unhealthy recipe by the day? Knowing the margins, (commission – time = profit) on each policy you sell and market will make sure you’re always preparing a healthy dish for your agency. Not only will that vital information drive most, or all, of your marketing decisions, it will help you identify who you’re targeting and/or what improvements can be made to increase your margins. Joey talks with Erin Attkins about how they make these smart decisions in her agency and how they’re trying to improve those processes.