Branding: Beyond Logos and Websites with Peter van Aartrijk

Join us for another interview in the Big Wig Series!Peter van Aartrijk is the CEO of Aartrijk, a boutique communications firm specializing in insurance and financial services.  He is also the branding guru at Chromium, a branding consulting firm. He speaks nationally on issues of branding and marketing and has amassed a wealth of knowlege and experience within the insurance industry.   You do not want to miss this!  This was what we call, "pure juice."  Peter addresses why agents and agencies need a brand and then distinguishes the innovator brands from brands simply of status quo.