Digital Insurance Pint: Charlene Ramdeo – Who Are Your Competitors?

Guess who’s back, back again. Charlene’s back, tell a friend! Sorry for the Eminem lyrics. We’re just super excited to have our good friend Charlene Ramdeo joining us for a second round. It’s hard to just have one drink, right? A Digital Marketing Consultant at Aviva, Charlene talks about who the competition for brokerages is. Spoiler alert – it’s anyone who shows up on the first page of Google. Where you rank on search engines is important. Charlene discusses some things that brokers may be doing that lowers their ranking and unknowingly boosts other companies. Her and the DIPP crew also dive headfirst into a brand, organic traffic, AdWords, aggregator leads, the value of online reviews and so much more. There’s a lot to take in – you may want to grab two pints or pour yourself a double before hitting play! Resources: Tom Reid Jeff Roy Steve Earle Adam Mitchell Digital Insurance Pint Podcast