Digital Insurance Pint: LowestRates.ca Co-Founder and CEO, Justin Thouin

Justin Thouin sits down with Tom, Jeff, Steve and Adam to enjoy a Garrison Pucker Up! sour and to discuss LowestRates.ca. Launched in 2012, LowestRates.ca is one of the most popular online rate comparison sites in Canada. It’s also been ranked as one of the top 20 fastest-growing companies in the country for the past three years. When it comes to insurance, LowestRates.ca sells leads to brokerages and Justin says they try to be “the lowest cost per sale marketing channel at scale for brokers.” He shares more about what this means, talks about helping traditional brokers looking to enter the digital game adopt new mindsets and processes, and digs into acquisition cost, SEO, retention, and more. As Justin says – no matter what kind of business you run – with more and more people going online, “the competition’s only a click away.” Grab yourself a nice cold pint and listen to him and the DIPP crew talk about opportunities to reach and keep customers in this increasingly crowded marketplace. Resources: Tom Reid Jeff Roy Steve Earle Adam Mitchell Digital Insurance Pint Podcast