It's About Influence Not Manipulation

In this episode of Agents Influence podcast, host Jason Cass interviews Brian Ahearn CPCU, CTM, CPT, CMCT, Chief Influence Officer at Influence People, and international speaker, coach, consultant, and author. Brian talks about being one of only 20 people in the world certified by Robert Cialdini to teach his methodology when it comes to influence. Brian also talks about his passion for teaching how to communicate differently, understanding what psychology says about our minds, and how we can ethically influence people to do things.   Episode Highlights:   Jason introduces Brian Ahearn. (1:01) Is Brian an Android or an iPhone user? (4:18) What was the last app that Brian downloaded? (4:36) Does Brian love to win or hate to lose?  (5:57) What does Brian attribute to his success, skill, or luck? (7:01) Where does Brian reside now? (8:11) Brian takes us back to his college life and brings us forward to where he’s at now. (8:34) Jason shares why Brian’s LinkedIn profile is very unique. (10:22) Brian explains who Robert Cialdini is in his methodology. (11:57) Brian says that Robert Cialdini wrote a book called “Influence: Science and Practice” which has sold three and a half million copies. (12:18) Brian explains what is so special about Robert Cialdini’s teachings. (13:26) Brian says Robert Cialdini is practicing what he preaches. (13:39) Brian says we need to recognize that humans are most likely to respond to loss as opposed to gain. (15:49) As an ethical persuader, Brian is putting out what he knows is in your best interest as a potential customer. (16:22) Brian gives an example of what creates a scarcity mentality. (22:30) Jason believes that our podcast is the best because we take these listeners down roads that people don’t normally go. (23:01) Brain explains the scarcity mentality. (25:30) Brian tells his story about running across Robert Cialdini’s materials. (27:15) Brian explains what reciprocity is. (43:40) Brian talks about a meme of Eminem that circulated on Facebook a few years ago.