RHS 149 - Chris Greene on Content Marketing as a Competitive Advantage

In this episode of The Ryan Hanley Show, Ryan Hanley, interviews Chris Greene, the Flood Insurance Guru. Chris joins the podcast for a master's level conversation on content marketing and how properly using your CRM can create an undeniable competitive advantage in your business. Don’t miss this episode… Episode Highlights: Chris discusses how insurance is not the problem but the risk is, and how he is working on this data to solve the issue. (4:13) Chris explains how their flood risk analysis provides a huge value to their referral partners to grow their business. (8:29) Chris mentions that videos used for education and advice are still considered streamlining. (14:31) Chris shares how he uses automation to follow up with his clients. (22:32) Ryan explains that this is the moment where HubSpot tools, like video cards, give you a true competitive advantage. (25:35) Chris explains that conversations like why they weren't closing more business can be seen at HubSpot as one of its features. (36:34) Ryan shares that the industry needs a company that offers Accord form integration and creation at a price that the industry can afford. (44:09) Chris talks about Hubspot being better than any AMS, and shares how they are currently using it in their interview process. (51:14) Chris shares that what he likes about Ryan's content creation is that it is very neutral and does never put out any misinformation. (55:53)   Chris shares three different books he requires people to read before they come on board. (59:50) Key Quotes: "We just need one company that offers Accord form integration and creation and mapping easily at a price the industry could afford and they would absolutely friggin dominate." - Ryan Hanley "It's not about us. It's about the customers, you know? So, it sticks in my head and everything I do now." - Chris Greene Resources Mentioned: Chris Greene LinkedIn Flood Insurance Guru Reach out to Ryan Hanley