Erik Hatch On The Key to Successful Marketing in Real Estate

Whether we’re agents new to the investing space or vice versa, our marketing makes all the difference to our results. We could be the best agents and investors in our markets, but if no one knows that, we’ll never get the success we want.  What should our marketing strategies look like? Which approach should we be taking, and is there a chance we’re going about it all wrong? More importantly, is it possible to get great marketing without spending a ton of money on ad campaigns? In this episode, the Founder of Hatch Realty, Erik Hatch shares how he’s captured mindshare in his market.  "Word of mouth advertising is the greatest, cheapest way to advertise." -Erik Hatch Three Things You’ll Learn In This Episode How to build a recognizable brand The key to successful marketing lies in mindshare, but for the best results, people need to be thinking about who they are, rather than what they do. At the end of the day, we are our brands. How to follow the lead of top dog agents and investorsWhen we’re new to being agents or investors, our first port of call should be looking into what the successful people in the space are doing. Follow their social media, take a look at their marketing and get an idea of what’s working. The importance of zoning into our databasesPurchased leads are never quite as fulfilling as earned leads, and that’s because earned business comes from people who already know, like, and trust us. Even though purchased leads have their benefits, we should never neglect our databases.   Guest Bio: Erik Hatch is an entrepreneur, public speaker, Realtor, author, coach, investor, do-gooder, husband, father, and mediocre golfer. Erik has 25 businesses that he owns and operates with the help of some tremendous partners and relationships. In addition, Erik has built 2 non-profit movements that have raised nearly 3 million dollars to help serve kids and families in need. Fargo, ND has been home to Erik his entire life. It is where he and his wife Emily met and where they’re raising their 2 kids, Finley and Simon. Erik is an alumnus of North Dakota State University and Fargo North High School. Hatch’s passions are simple- serving others and having fun while doing so. Out of college, Erik went to work as a youth minister for nearly a decade. It is here that he really fell in love with cultivating deep relationships and harnessed his passion for inspiring and uplifting anyone he came in contact with. Erik started Hatch Realty in 2014 with a passion to do things differently than the status quo. He wanted to create a place where the most incredible people wanted to work and all his energy would be put into helping them to reach their dreams. Erik knew that great people would deliver world-class service for all those they could serve.   To find out more, go to: https://www.hatchrealty.com/  https://www.linkedin.com/in/erikhatch1/  https://www.hatchrealty.com/snap-offer/  https://www.facebook.com/erikhatch  https://www.hatchcoaching.com/  https://www.youtube.com/channel/UC5Ebo_5m6oeehLUXC6V_X7Q https://www.youtube.com/channel/UCHN7UY3v7oL1huRK4GhqiqQ