BTRU Prepares For Massive National Launch In India

Over the last 10 weeks, BetterU (BTRU:TSXV)  has issued a string of  news releases regarding clients, partnerships,  financing and personnel  that strongly indicate the Company’s online  education marketplace in  India is on the cusp of hitting its  commercialization stage.  July 15,  2019 may very well turn out to be  the day BTRU hit the start gun, with a  massive national ad campaign set  to launch along with their partner  NSDC (“National Skills Development  Corporation”).

NSDC  is a public/private partnership under the government of India  whose  mandate is the creation of skills development and vocational  training.   With upwards of 150 million people across 38 industries  requiring skill  training, the task is a daunting one for NSDC who now  believes “a formal partnership would enable the advancement of our collective efforts towards skilling India” (Manish Kumar, MD & CEO, NSDC).

Is  this just another partnership?  The size of the July 15 launch  says  otherwise, with $600,000 being allocated to print, radio and  digital  throughout India.  Moreover, BTRU will be launching its App to  coincide  with the launch, which will allow Indian citizens to assess  their skills  sets and needs, then select the right courses to learn the  skills  necessary to fill jobs throughout India.  

Watch  BTRU CEO, Brad Loiselle, talk more about this ground breaking   partnership, the technology behind it and what it could mean for BTRU.