The Importance of Digital Accessibility

Digital accessibility is more than a catchphrase, or a legal requirement – it’s a mindset that brands and marketers need to be much more aware of and consider building into their strategy. In this week’s episode, host Will Francis meets with Mark Miller and Cori Perlander of leading US-based accessibility consultancy TGPi. Cori shares her experience of seeing and hearing the internet on a daily basis, and Mark – also the host of the TPGI podcast – explains the ideas behind WCAG, VPATs, and the importance of screen readers like JAWS to open up opportunities to a greater audience. In Cori’s words: “as a person with a disability, I'm not looking for a handout, I just want to be able to use my technology to complete actions and to maintain independence.” A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.e!  And if you enjoyed this episode please leave a review so others can find us!