Finding ‘Ground Truth’ in Accounting Workflows - with Michael Hitchcock of Intuit

Today’s guest is the Director of Product Management, Accounting ＆Tax at Intuit, Michael Hitchcock. Michael returns to the program to talk about the impact AI will have on accounting workflows, how it will fundamentally change accounting as a profession, and what this is looking like from his position at one of the leading personal financial services brands. Together with Emerj Senior Editor Matthew DeMello, Michael discusses applicable Quickbooks use cases and the criteria they use to identify “ground truth” in personalization metrics. To access Emerj’s frameworks for AI readiness, ROI, and strategy, visit Emerj Plus at emerj.com/p1.