Victoria Siddall - 190 - Alain Elkann Interviews

ART, SUSTAINABILITY & FUNDRAISING. Victoria Siddall is a non-executive Director of Frieze, a co-founder and trustee of Gallery Climate Coalition, and the Founding Director of Murmur, a new initiative that enables the worlds of visual arts and music to play their part in combatting the climate crisis. A strategic advisor to museums and businesses on art, sustainability and fundraising, Siddall is Chair of the board of trustees of Studio Voltaire, Cultural Trustee of the National Portrait Gallery and a trustee of the Ampersand Foundation UK. “Frieze Masters was the first fair that I launched and ran as Director.” “The aim is to unite the art and music industries and channel funds into the most impactful climate initiatives.” “Artists are really at the heart of the whole art ecosystem, so the investment there is critical.”