Ben and Jerry Serve Up Ethical Business Leadership, Bernie Sanders, and Fighting for a Better Future

In Vermont in the 1970s, childhood friends Ben Cohen and Jerry Greenfield started Ben and Jerry's Ice Cream. They pioneered equitable business practices, fair trade, and championed local farms while fighting for social justice and building one of the most recognizable brands in American history. Ben and Jerry led the way in building an ethical and just business, and even managed to maintain the social justice mindset of the company when it was sold to Unilever. Now, they're turning their talents to the Bernie Sanders campaign. Listen in for a bit of ice cream history and a lot of front-line activism from two of the sweetest guys in business.