Season 3 - Style DNA: Melissa Odabash

In this episode I go on a style journey with Melissa Odabash MBE. After entering the swimwear industry as a model Melissa launched her eponymous label in 1999. She is credited with ‘introducing high fashion into resortwear’ with her swimwear being quickly described by Vogue as ‘The Ferraris of the bikini world.'  Her first collection was curated with chic solid coloured bikinis, however this soon expanded into beachwear,  often inspired by her Mother’s 1970’s crochet pieces,  before developing and growing the collections to what we know today. Her collections are sold in 65 countries, available in over 500 stores. Throughout her success as a designer, Melissa continues to support her philanthropic ventures including: Fashion Targets Breast Cancer, Prince’s Trust, Kidsco, CHIVA  and  has partnered with Elton John’s Aids Foundation. In 2015 Melissa launched her debut mastectomy line with the Future Dreams Breast Cancer Charity and she continues to support, partner and champion their cause whenever she can.