Customer Experience Is Science Featuring Colin Shaw

Creating Proactive Customer Experiences  Shep Hyken interviews Colin Shaw, co-host of the Intuitive Customer podcast and the Founder & CEO of Beyond Philosophy LLC, a customer experience consulting company that has been recognized by the Financial Times as ‘one of the leading management consultancies for the last three years in a row. They discuss how companies can use customer science to provide positive and memorable customer experiences. Top Takeaways:   When was the last time that an organization did something for you that you weren't expecting? Perhaps it was to email you if you needed a refill of a product that you previously ordered. Or, to show you articles and videos of how you can maximize the use of something you purchased from them. Whatever it was, it was a pleasant surprise. The world's leading companies like Apple, Airbnb, Amazon, and many more are becoming so in tune with not only what the customers say they want, but they also know how their customers behave and what they feel. They can accurately predict what their customers are going to do next – and what they will want next. This week on Amazing Business Radio, I interview Colin Shaw, Founder & CEO of Beyond Philosophy LLC, to talk about understanding the customers in an even deeper way through customer science, behavioral science, and the journey map. ·      Customer science is the fusion between technology, data, and behavioral science. ·      Behavioral science is looking at what customers are doing as opposed to looking at what customers are saying they are doing. ·      The journey map is looking at the customer journey from the customer's perspective. If you can predict what the customer is going to do next, will it change the way you create customer experiences?  Quote:   “According to Daniel Kahneman, "We don't choose between experiences, but we choose between memories of experiences." You can’t be loyal to something that you haven't experienced.”   About:   Colin Shaw is the Founder & CEO of Beyond Philosophy LLC, a customer experience consulting company that has been recognized by the Financial Times as ‘one of the leading management consultancies for the last three years in a row. He is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 5% of all podcasts globally by Buzzsprout.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.   Learn more about your ad choices. Visit megaphone.fm/adchoices