Jay Baer on Hugging Your Haters

Shep discusses embracing your customer complaints with Jay Baer, marketing consultant, social media guru, speaker and New York Times best-selling author. In Jay’s new book, “Hug Your Haters: How to Embrace Complaints and Keep Your Customers,” he shares why complaints are actually good for business. He explains his “hug your haters” concept and why you should respond to customers in every channel. So if you want to get an edge on the competition and turn your complainers into loyal advocates (raving fans), this episode is for you! Learn more about your ad choices. Visit megaphone.fm/adchoices