#038 - Gerald Ratner, Hot Cross Buns and Sweaty Assets

  It's the Easter edition of the Big Idea Podcast, so it's only natural that we talk about... Hot Cross Buns! Specifically, how Hot Cross Buns can teach you a thing or two about growing your business - especially if you think you only sell one "thing" and can't possibly branch out into other products or cross sell something similar to people who currently HATE what you sell. We talk about asset creation, and why EVERYBODY should be creating, building, buying and sweating assets on a weekly, if not daily basis. We give an insight into one of the latest assets in OUR arsenal - the audiobook recording of Big Ideas for Small Businesses, where John recently spent two days in the studio, recording an asset that will still be bringing in constant revenue 20 or 30 years from now. This month's Book of the Month was "The Rise and Fall... and rise again" by Gerald Ratner. It's a fascinating insight into the world of a man who had it all, the world at his feet, and then told one "crap" joke, and lost it all. More specifically, it's a great insight into how Gerald Ratner had everything taken away from him - apart from the knowledge between his ears, and his drive to succeed - and how he clawed his way back to become successful again.  For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every month, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.