Viral: Believing in the Blair Witch

This is the 20 year anniversary of one of my favorite movies of all time, The Blair Witch Project, a movie that masqueraded as real found footage of three college students who went missing in the woods while recording a documentary on the local legend. The story of the missing students and the lore of the Blair Witch were both widely believed during its monumental release, and we are covering just how the directors and marketing team were able to pull off one of the greatest hoaxes in American history, creating an original urban legend and facilitating its spread while also using a truly unorthodox method of filming, essentially becoming the Blair Witch, that encouraged true fear out of the actors. These mini episodes will cover the strangest viral phenomena of the world wide web, coming every two weeks during our off-season. American Hysteria is written, produced, and hosted by Chelsey Weber-Smith Produced and edited by Clear Commo Studios Research assisted by Riley Smith Become a Patron for extra episodes, interviews, and videos monthly! Follow American Hysteria on social media: Twitter: @AmerHysteria Instagram: @AmericanHysteriaPodcast Learn more about your ad choices. Visit megaphone.fm/adchoices